OEM & ODM Toy Manufacturing
From a sketch, a sample on your desk, or a page from a competitor’s catalog — our group’s design studio and production lines turn it into a finished, certified toy program. OEM and ODM are how most of our buyers move from catalog wholesale to their own product.
Two Ways to Build Your Own Line
| OEM — Made to Order | ODM — Co-Development | |
|---|---|---|
| You bring | Samples, drawings, photos, tech packs or a reference model | A concept, target price, market or audience — even just a moodboard |
| We deliver | Verification, quotation, mold or fixture work, production to your spec and packaging | Concept development, 3D modelling, prototyping, tooling and mass production |
| Best for | Proven models you want re-manufactured or re-branded | Retail exclusives, promotions, licensed and character programs |
| IP handling | Your artwork and designs — you confirm the rights | We develop a fresh design with you; licensing work supported where rights are cleared |
What the Studio Covers
Design is not outsourced guesswork. The group runs a creative studio with eight dedicated functions, so a program can go from idea to retail-ready without stitching together freelancers:
- 01Illustration & GraphicsCharacter art, print patterns and visual identity for packaging and product decoration.
- 02Industrial & 3D DesignProduct form, structure, mechanism and ergonomic review, with 3D models for sign-off before tooling.
- 03Packaging DesignRetail boxes, blister and window packs, polybag artwork, barcodes, age grading and warning marks.
- 04POSM & DisplaysCounter displays, shelf-ready units and promotional presentation for retail and gifting channels.
The studio also covers video production, gift-concept design and campaign artwork, so character and promotional programs can be launched consistently across product, packaging and point of sale.
How an OEM / ODM Program Runs
- 01Brief & NDASend samples, drawings or the concept; mutual confidentiality is standard before any file exchange.
- 02Feasibility & QuotationCosting, tooling estimate, certification requirements and target timeline within days.
- 03Sample & Sign-Off3D render, then physical sample; spec sheet, materials and test standards locked on approval.
- 04Mass ProductionIQC on materials, first-article approval, weekly photo updates from the line.
- 05Inspection & ShipOQC against the spec sheet, container loading and full export documentation.
Delivery, Sourcing and Risk
- Delivery-time protection — lead times are planned against confirmed line schedules, with buffer built in before your in-store date, not after it.
- Multi-source procurement — materials and components are sourced across a qualified supplier pool, so one factory’s delay does not stop your program.
- Contingency planning — fallback lines and alternative components are identified for critical parts before mass production starts.
- Compliance by market — EN71 / REACH / CE for the EU, ASTM F963 / CPSIA / CPC for the US, and other destination standards on request.
- Documented QC — the four-stage risk-control framework (design risk, quality spec, supplier evaluation, in-line control) runs on every order, with inspection summaries shared with you.
Programs We Support
- Private-label catalog lines — your brand on proven models, with retail-ready packaging and barcodes.
- Licensed & character programs — artwork, decoration and packaging aligned to a licensed property, with the rights-holder approval flow managed on your side.
- Promotional & gift campaigns — logo items, premium gifts and bundling for marketing and corporate programs.
- Retail exclusives & POSM — differentiated assortments with counter displays and shelf-ready packaging.
Good to Know
MOQ & tooling: MOQ varies by product and tooling; tooling costs are quoted up front and amortisation terms are agreed in the program contract.
What we need from you: reference samples or drawings, target FOB price, destination market and certification requirements, annual volume estimate and packaging artwork files (for OEM).
Timeline: sampling typically 7–21 days depending on tooling; mass production lead time is confirmed per order after sample approval.
Have a sample or a concept?
Send photos, drawings or a short brief — the export desk replies with feasibility and an indicative quotation within 24 hours.